Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Potpourri
- Social Media
Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a stats guy. I’ll flip through a box of baseball cards and read the backs for hours to find trivia to impress my friends. For example, did you know that Kirk Gibson had 12 ...
Read More
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The Natural, a young Roy was playing catch with his dad on their Iowa farm when his father offered some sage advice. “You got a gift, Roy. But it’s not ...
Read More
We’re Looking for a Copywriter Who Can Write a Better Headline Than This One
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling brands and marketing that delivers results. We’re driven by doing work that makes a difference for our clients and our community.
Read More
Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a computer company out of one of their childhood homes in Los Altos, California. In true startup fashion, the garage was used to assemble the company’s first products. Their first computer sold for ...
Read More
VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
Read More
There’s a Reason Why No One’s Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll be inundated with recruiting billboards. In fact, I counted five “Now Hiring!” billboards on a thirty-mile stretch alone. The problem is most of these billboards don’t work. The first rule of any good advertisement ...
Read More
