Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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There’s a Reason Why No One’s Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll be inundated with recruiting billboards. In fact, I counted five “Now Hiring!” billboards on a thirty-mile stretch alone. The problem is most of these billboards don’t work. The first rule of any good advertisement ...
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5 Hacks for Choosing Engaging B2B Blog Topics
Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that can be well worth the effort—if you can get your target audience to engage. Blogging can help establish your organization as a thought leader, convert leads to customers, increase website traffic, and even attract qualified ...
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Sarah Powers Named Vice President of Account Services at Revel
Muskegon-based marketing agency Revel announces Sarah Powers’ promotion to Vice President of Account Services.
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Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the latest Sagefrog B2B Marketing Mix Report. And why not? It’s a great tactic for achieving their top marketing objectives:
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B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the conventional thinking in the advertising world for years. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. Mötley Crüe ...
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You’ve Got E-Mail: Implementing B2B Marketing’s Most Popular Tactic
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest Sagefrog B2B Marketing Mix Report. It’s not surprising given that email marketing is also cited by marketers as a top source of leads (second only to referrals). In fact, the ROI on email marketing ...
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