Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Potpourri
- Social Media
How To Know If Your Marketing Is Working
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is around to hear it, does it make a sound? Philosophers, scientists, and everyday people have pondered this riddle for centuries. My head hurts just thinking about it.
Read More
Thinking Strategically Is Easier Said Than Done
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where Fezzik (played by Andre the Giant) has the swordsman Inigo Montoya and Sicilian criminal mastermind Vizzini harnessed to him while climbing a rope several hundred feet up to the top of the Cliffs ...
Read More
8 Tips for a Killer Careers Page
How to make most of the most important page on your website for attracting talent. I gave a presentation about employer branding to a group of manufacturers recently. I asked the audience what I thought was an easy question to get some interaction–”How many of you have a careers page ...
Read More
Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class if they had clear, written goals for their futures, as well as if they had made specific plans to transform their fantasies into realities.
Read More
Stop Leading With Your Hourly Rate In Your Recruitment Ads
Job applicants don’t care as much about what you’re paying as you think. I’m addicted to hiring billboards. I can’t help it. They’re like Adam Sandler movies. As much as I don’t want to admit it, I can’t help but watch them. When I’m out and about, my head is ...
Read More
Southwest’s ‘Why’ Fail
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you love lets you down. It’s like when you find out an athlete you’ve rooted for all your life cheated. You feel like a schmuck for saying how great they were. That’s what ...
Read More
