Marketing Strategy

Marketing is all about communicating. Communicating is all about having a message. Getting your message to your audience drives sales. Sales is the reason you do marketing. And we’ve come full circle. So why do so many people forget about content?

Your logo is your company’s face, and no one wants an ugly face! Company logos are more important than you probably give them credit for. Not only are they simple visual shorthand for your brand, but also a literal portrayal of what your company represents. A good logo doesn’t only ...

How many online videos do you think you’ve watched this week? How about this month? How many of them contained marketing messages? It’s pretty safe to assume that most people – at least most people with Internet access – watch videos.

In today’s world, traditional marketing strategies can sometimes fail to reach an increasingly tech savvy audience. Seemingly infinite choices coupled with the technology to skip and ignore advertising of all stripes, makes it easy for consumers to ignore your message. Basically, we as Internet users create our own media diet ...

There seems to be two opposing camps when it comes to the idea of investing in quality design: those who see it as an indulgence and those who consider good design as inseparable from good business. We’re here to discuss exactly why the second camp is spot on.