B2B Marketing
Aligning Marketing Strategies With Business Goals
For marketing to make a positive impact on your company, you can’t operate in silos.
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Why Marketing Data Without Insights Is Meaningless
What’s wrong with marketing analytics and electronic health records and how to fix it.
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Masters In Marketing Agency: Baseball and Business [Podcast]
America’s Pastime has more in common with the agency business than you might think.
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Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
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Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
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The Difference Between B2B and B2C Marketing
It’s not quite apples and oranges, but it’s close.
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How To Know If Your Marketing Is Working
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is around to hear it, does it make a sound? Philosophers, scientists, and everyday people have pondered this riddle for centuries. My head hurts just thinking about it.
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Thinking Strategically Is Easier Said Than Done
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where Fezzik (played by Andre the Giant) has the swordsman Inigo Montoya and Sicilian criminal mastermind Vizzini harnessed to him while climbing a rope several hundred feet up to the top of the Cliffs ...
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Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class if they had clear, written goals for their futures, as well as if they had made specific plans to transform their fantasies into realities.
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