Kelly Kalis
Kelly honed her writing, editing, and management skills during her years as a writer and Associate Creative Director at Detroit area agencies. After freelancing from home so she could raise her two kids, she added internet marketing to her skill set. She also has held or currently holds such prestigious titles as Addy, Caddy, and RAC awards-winner, University of Michigan Mom, hockey mom, soccer mom, and other variations of Mom, and Alma College Athletic Hall of Famer in track and cross-country.
Metrics Every Manufacturer Should Be Measuring
You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six pack from the corner store so you can regain the six pack from your youth, but how do you know it’s all working? Easy…you measure it, right? The number ...
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Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz words anymore, they’re a reality of manufacturing today. So, is it any wonder that marketing techniques have evolved right along with the industry? The fact is, as important as it is for manufacturers to embrace the changes ...
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5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in today’s B2B world, you must consider marketing not as an expense but rather a not-to-miss-out-on opportunity to generate revenue.
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Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences when you can’t find what you’re looking for, like being late for work when you can’t find your keys, or getting lost when you’re searching for an address to no avail (darn GPS!).
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Here’s to All the Manufacturers Out There: Happy MFG Day
As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry we love by celebrating Manufacturing Day, otherwise known as MFG Day.
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Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded the pavement, mailed their resumes, and answered want ads in the paper. It was much simpler back then before technology took over the world! Now, tech-savvy job seekers don’t look ...
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The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no longer the case. If there’s one thing on the top of every modern manufacturer’s list of challenges it’s attracting and retaining skilled labor.
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Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major opportunity to capture leads! In the fast and busy world of digital marketing, more and more people gravitate toward images and video than ever before, preferring to watch rather than read. In fact, the ...
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4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of the matter is, simply having a website isn’t enough to actually be found online, and if your site’s design is less than stellar, well, all the more difficult to keep visitors who ...
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What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed over the years, hasn’t it? That’s not what today’s manufacturing industry is like…so why do so many manufacturing websites still leave a negative impression?
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3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of neanderthal handed me this dead-end lead?” (while the marketing caveman was tightening his grip on his club).
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How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s marketing plan aimed at generating leads and converting website ...
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