Kelly Kalis

Kelly honed her writing, editing, and management skills during her years as a writer and Associate Creative Director at Detroit area agencies. After freelancing from home so she could raise her two kids, she added internet marketing to her skill set. She also has held or currently holds such prestigious titles as Addy, Caddy, and RAC awards-winner, University of Michigan Mom, hockey mom, soccer mom, and other variations of Mom, and Alma College Athletic Hall of Famer in track and cross-country.

Girl looking through a telescope

How to Refocus Your Marketing to Persevere Through COVID-19

Keeping your business afloat during this most difficult time means inevitably needing to cut back on expenses. Often, marketing budgets are the first to be reduced or eliminated, but at a time when you need to stay in front of your customers more than ever, this could be a short-term ...
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Superbowl fans cheering

Revel’s Top 5 Super Bowl LIV Ads

There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized mess. You’ll be out of beer. There will be no leftover chicken wings but you’ll be eating dip for days. You’ll have at least one friend who’s complaining and another who’s ...
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Business people sitting in chairs with electronic devices in their hands

Having Processes in Place Makes You an Employer of Choice

As manufacturers, you like a well documented process as much as the next guy, right? After all, it’s what keeps things moving forward continuously and consistently, and that’s a big deal in the manufacturing world. Well, what if we told you having the right processes in place doesn’t just help ...
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Topview of hands holding a website wireframe illustration in front of a desktop computer

Analytics Show You Should Say No to Sliders (Sorry)

While marketing analytics typically conjure up thoughts of website traffic or social followings, the truth is analytics can be used to not only measure what has been or is currently going on, but also measure trends. This is an even more valuable set of data since it allows you to ...
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Baseball player running the bases

The 3 Essential Components of Marketing Analytics

Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport as America’s favorite pastime. Marketers especially seem consumed with analytics, and it’s easy to see why. What better way to prove ROI than to be able to measure and show the effectiveness of ...
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Businesspeople chatting

The Switch from Seeking Skilled Labor to Being Sought-After

Take it from Captain Obvious: one of the biggest challenges manufacturers face today is finding skilled labor. But what if you looked at it in a different, not-so-obvious way? Have you ever considered that the challenge is actually skilled labor finding you?
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Young boy with head on the table writing on paper with a pencil

Good Marketing Strategies Start with Doing Your Homework

Funny thing about building a strong marketing strategy…there’s a strategy behind it!
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Cement silos

How to Align Marketing Strategies to Business Goals

Spoiler: if you want your marketing to be effective and make an impact on the big picture of the company, you can’t operate in silos.
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The Difference Between a Marketing Strategy and a Tactic

What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning questions like these seem to always involve chickens? Unfortunately, the answers to these classics remain controversial, but one classic question we often hear has a very definite answer (and absolutely nothing ...
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Bethany Houghton and Kayla Slager in Revel office

Revel News: New Face. New Hat.

Changes are underway at Revel. No, we still haven’t moved into our new building, but we are continuing to grow! We’ve recently welcomed a new member to our team. Everybody meet Bethany Houghton. She’s our shiny new art director who comes to us with a Bachelor of Fine Arts degree ...
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Wood blocks

How Branding Can Build Your Manufacturing Business

Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change out of your comfy pajama pants, brush your teeth or comb your hair? It’s okay, we’ve all done it. And we’ve all had the same thing happen: despite ...
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Man with 70's suit, shirt and sunglasses with handlebar mustache

Signs You Should Consider Rebranding

Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s party when you’re really just heading to the store — that’s a pretty good sign you could use some updating. Other times, it’s hard to recognize when a change is in ...
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