Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
10 Ways to use Instagram for your brewery
We’ve all done it. Taken that tightly-cropped, close-up picture of a beer from our favorite brewery and shared it on social media. You probably put that photo on Facebook or Twitter. You may have even tried Instagram. Like that new Double IPA you just discovered, Instagram brings a smile to ...
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3 Reasons to move your website from Joomla to WordPress
It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website up to date is mission critical. An outdated website can send the wrong message to site visitors and negatively affect your search rankings. One of the keys for maintaining a modern site is choosing the ...
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You’ve launched your new website. Now what?
You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop computer, mobile phone, and tablet. You have page after page of great information you know your customers can’t wait to get their hands on. Congrats! It’s Miller Time. Your boss will be overjoyed. ...
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Start With Why to Find Your Organization’s Purpose
Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is the pivotal question leaders must answer for their organization. Your Why is at the heart of your brand. It gives individuals a reason to believe in your organization, buy ...
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Uber’s new brand exemplifies modern-day branding
Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic ‘U’ logo replaced by new rider and partner icons coupled with a new logotype. Let’s begin with some background before we jump in on Uber’s brand. The term “branding” originated in ancient Egypt through the act of ...
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Getting Things Done is as easy as 1-2-3
Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical adult’s media consumption has risen from 5.2 hours a day in 1945 to over 15 hours today. That’s a whole lot of emails and Facebook posts to digest. How do we tame ...
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Being smart starts with SMART Goals
Whether you’re trying to finish an important project at work or complete your first 5K race, goal setting is essential to accomplishing your objectives. We might still be staring up at the summit of Mt. Everest if it weren’t for Edmund Hillary’s goal to be the first to reach the ...
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4 Reasons You Should Blog About It
One of my New Year’s Resolutions was to blog once a week. I used to blog. I like blogging. Then life got busy – family, kids, running a business, volunteering, coaching – you’ve heard the excuses before. I’ve made every justification for not blogging short of “The dog ate my ...
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