The Key to Attracting Top Talent: A Comprehensive Employer Branding Guide
October 24, 2024
In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment. This is where employer branding comes ...
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How to Turn Your Marketing Strategy into a Magnet for Your Skilled Labor Search
August 23, 2019
Technology has transformed many-an-industry, not the least of which is manufacturing. Products are produced differently, consumers are most definitely buying differently, and at the same time, potential employees are seeking out opportunities differently. Yet in many cases, industrial marketing strategies fail to adapt to this changing customer and job-seeker experience.
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15 Best Marketing Blogs for Manufacturers
March 30, 2017
Blogs are a great information source for businesses and marketers alike in the manufacturing field. These blogs can offer up news, tips, trends, and more. Here are the top 15 blogs to read to keep current and on pace with the competition.
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10 Reasons to Keep Your Website Up to Date
March 22, 2017
As a manufacturer, keeping your website and other various platforms up to date is the key to success in the digital era.
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5 Inbound Marketing Tools Everyone in the Manufacturing Industry Should be Using
March 14, 2017
Manufacturing businesses use inbound marketing strategies to attract customers and create brand awareness by utilizing digital tools such as content marketing, blogs, social media, events, and search engine optimization. The inbound strategy differs from traditional marketing techniques like newspaper advertisements, TV, radio, direct mail, and billboards.
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9 Valuable Lessons for Marketing Nonprofit Organizations
September 6, 2016
Knowing how to market a nonprofit organization can be quite a challenge. It takes a different approach and many such organizations find it difficult to generate the support they need and to maintain an interest in the work that they are doing. A large part of this comes down to ...
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Does Your School Logo Make the Grade? These 3 Tips Can Help.
August 26, 2016
A logo is the the graphic mark your school can use to attract instant public recognition. Effective logo designs are simple and memorable, most often using a single image to capture the essence of your school. Design may seem like a whole other ballpark, but it doesn’t have to be.
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Set the Curve: 5 Ways to Make Your School Marketing Even Better.
August 25, 2016
When it comes to marketing your school, it’s going to take a little education (pun intended). Every school has a different story, brand, and mission. It’s best to present yourselves in a way that represents your school and showcase it in a way that students, staff, and the community will ...
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5 Reasons to Outsource Your Marketing
May 23, 2016
So, you’re in charge of marketing. Unless you work for a humongous corporation, you probably don’t have an army of staff at your beck and call. That means that all the pressure falls on you – every campaign, every deadline, every call to action … It’s all got to come ...
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