B2B Marketing Strategy & Consulting
B2B Marketing Strategy & Consulting That Makes a Difference
A marketing strategy is a plan that B2B businesses create to sell their products or services. It involves figuring out who might want to buy what you offer and deciding how to reach your potential customers. A good B2B marketing strategy includes studying the market, knowing your audience, and finding the right channels to connect with them.
Revel’s approach to B2B marketing strategy consulting is unique because we carefully study the market and use our industry knowledge to create customized, innovative B2B marketing strategies. So, you reach your audience in all the right ways.
Our B2B Marketing Strategies and Tactics
B2B Market Research Tools
As creative as we are, we build our B2B marketing strategies from the facts we gather from doing thorough research to get to know your business and industry.
B2B market research tools are the methods and resources we use to gather information about businesses and their markets. We implement three specific means of collecting research:
- Interviews: Direct conversations with key stakeholders, including business owners and other decision-makers.
- Surveys: Structured ways of collecting quantitative data, opinions, and feedback from a large segment of the target audience that can be distributed by email, web link, social media, or phone call.
- Secondary Research: Analysis of existing data, including market studies, industry reports, competitor analysis, or other relevant publications.
With data collected through these approaches, we have a solid B2B marketing strategy framework to build from, ensuring a clear path forward.
B2B Marketing Communication Plan
What gets written down gets done, and a B2B marketing communication plan with Revel is a strategic roadmap to lead your marketing efforts. We get to know you to figure out exactly what you want to say, who you want to talk to, and what makes your brand special. We make sure every tactic fits your goals for your marketing and your business. A Revel marketing communication plan includes:
- Market and customer analysis: Data to make informed decisions
- Marketing goals: Broad outcomes we’re hoping to create
- Marketing strategies: Approaches we take to achieve your goals
- Marketing tactics: Tools used to meet an objective in your strategies (e.g. social posts, billboards, trade show promos, etc.)
- Team plan: Those responsible for carrying out the tactics of your plan
- Integrated marketing calendar: One-year calendar of scheduled tactics to ensure your audience hears from you regularly
- Budget: Money allocated for your marketing
- Message and positioning: Using research insights, a message centered on what sets you apart and makes you unique
- Metrics and reporting: Analyze the data to determine what’s working and what isn’t and adjust accordingly
Whether you’re looking to reach new customers, launch a product, or attract the right type of employees, there’s no better investment than a written B2B marketing communication plan.
eDiscover™ B2B Website Development
The most effective websites are a result of thorough research and planning before design and development. We use our eDiscover™ B2B website development process to start your website project off on the right foot—before we even start designing anything.
In much the same way that you wouldn’t build a house without a blueprint, you shouldn’t build your website without a plan. Our internal and external research guides your website development in stages, so you’re sure to get a website ready to grow with your business.
Ready to start seeing measurable results from your marketing efforts?
Contact us today!
A Story of:
A CEO’s Quest for Results
Inter Dyne Systems, experts in stainless steel lab equipment, partnered with Revel to revitalize their outdated website and unlock their full potential.
Results in the First 90 Days:
- Business Growth: Tripled overall business performance.
- Lead Generation: 89 qualified leads generated.
- Dealer Engagement: 152% increase in dealer logins.
- Content Success: Over 2,000 downloads by 525 architects of tailored content.
