Keep Consistent and Blog On

Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!

Some things you need to do consistently in order to see results. You can’t eat a salad once and expect to drop 10 pounds, just like you can’t run a marathon after jogging twice in the past year. Putting Fido out sporadically is probably not going to help him understand the carpet isn’t an option to do his business. You get the picture. Well, blogging is the same way.

If you want to attract visitors to your site, not to mention search engines, you have to give them new content on a regular basis, not every once in a great while. And if better traffic and search results aren’t reason enough to keep your posting consistent, here are some others to consider:

Regularly scheduled blog posts…

Establish You as a Thought Leader

A whopping 96% of B2B buyers want content from industry thought leaders

Consistently adding new content on timely topics shows you are on top of today’s trends, and when that content is high-quality, relevant to your business and your customers, you’re showing you not only know what’s up, but also reinforcing that you know your stuff, which leads us to the next reason to keep on blogging

Build Authority

81% of US online consumers say they trust blogs as sources of information and advice.

The more you provide valuable information on a topic, the more you are perceived as an expert on the subject. That’s a good reputation to have! When consumers are searching for an answer to their problem, guess who they’ll most likely to turn to for help? The experts!

Nurture Customers

47% of buyers consume 3-5 pieces of content before taking steps to make a purchase.

When you provide new blogs on a regular basis, you’re giving customers a reason to come back for more, and when you give them things to think about in every part of their journey — from awareness of their problem to researching options to deciding on a solution — that’s called nurturing, and that, my friends, is how you convert a potential customer into an actual one. It’s kind of like taking their hand and leading them through your sales funnel until you reach the bottom and they’re like, “That was awesome, where do I sign up?”

Enhance Relationships

94% of people share blogs if they feel the content could be useful to others. Talk about widening your audience.

Not only do blogs help nurture new customers, but they also help to keep existing ones engaged, and when that happens, guess what? Your current customers become your advocates. They’re like the person at the entrance of your sales funnel with the megaphone yelling, “Right this way, folks!”

Seriously, blogging done once a week, or four times a month, can make a huge difference! Still not convinced? Check out a few more stats:

  • B2B marketers with blogs get 67% more leads than those without
  • Small businesses that blog get 126% more leads than those that don’t. See a pattern here?
  • 61% of online consumers in the US have made a purchase as a result of recommendations from a blog.

And these are just some of the recent statistics we’ve found — there are plenty more out there, and they all point to a resounding fact: blogging done consistently provides even better results than a fully potty-trained dog or crossing a finish line after losing 10 pounds. Okay, that’s kind of like comparing apples to oranges but you get the idea. Consistently blogging is good. Really, really good.

Find out more marketing facts, tips and valuable insights by calling 231-727-9778 to talk with a Revel expert, or visit our resources page online. 

Kelly honed her writing, editing, and management skills during her years as a writer and Associate Creative Director at Detroit area agencies. After freelancing from home so she could raise her two kids, she added internet marketing to her skill set. She also has held or currently holds such prestigious titles as Addy, Caddy, and RAC awards-winner, University of Michigan Mom, hockey mom, soccer mom, and other variations of Mom, and Alma College Athletic Hall of Famer in track and cross-country.

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