Marketing Strategy

Does Your School Logo Make the Grade? These 3 Tips Can Help.

August 26, 2016

A logo is the the graphic mark your school can use to attract instant public recognition. Effective logo designs are simple and memorable, most often using a single image to capture the essence of your school. Design may seem like a whole other ballpark, but it doesn’t have to be.

Apartment building exterior, upper floors

4 Marketing Ideas for Your Apartment Community.

August 26, 2016

Is your apartment community in need of some TLC? Here’s a hint: it’s all in the way you present the package. You’ve got to figure out what will draw people through your office doors in search of an application.

Happy teenagers walking down the hallway at school

Set the Curve: 5 Ways to Make Your School Marketing Even Better.

August 25, 2016

When it comes to marketing your school, it’s going to take a little education (pun intended). Every school has a different story, brand, and mission. It’s best to present yourselves in a way that represents your school and showcase it in a way that students, staff, and the community will ...

5 Marketing Campaigns That Hit It Out of the Park

August 5, 2016

Over the years, companies have come up with dozens upon dozens of creative marketing campaigns. Some were absolutely brilliant, while others were a downright fail. Today, a pretty message simply won’t drive the same marketing traffic that it used to. It’s all about consumers. What’s in it for them?

The Stages of Property Development Marketing

July 12, 2016

Property development marketing is an art form all it’s own. There are a lot of stages to get from the initial idea to a fully functioning property. Each stage requires different marketing materials targeted at different audiences. In order to be successful, you need a roadmap.

How to Start a New Website

June 1, 2016

Online business is huge and getting more and more prevalent every day. It’s no longer enough to simply have a website. Actually, if your company doesn’t, you’re missing out on some incredible opportunities.

5 Reasons to Outsource Your Marketing

May 23, 2016

So, you’re in charge of marketing. Unless you work for a humongous corporation, you probably don’t have an army of staff at your beck and call. That means that all the pressure falls on you – every campaign, every deadline, every call to action … It’s all got to come ...

Male cooks preparing sushi in the restaurant kitchen

7 Keys to Marketing Your Restaurant

April 13, 2016

When it comes to food, everyone goes bananas! It’s no secret you have to be on your A-game if you want constant traffic coming through your doors. If you’re looking to spice up ways to come out on top, check out these 7 keys to marketing your restaurant.

Top view of open suitcase with clothing, camera and mobile phone

3 Reasons to move your website from Joomla to WordPress

March 25, 2016

It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website up to date is mission critical. An outdated website can send the wrong message to site visitors and negatively affect your search rankings. One of the keys for maintaining a modern site is choosing the ...