Marketing Strategy

Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen the stats – they’re impossible to ignore! The fact is, video is a huge marketing tool and should be a part of every marketing plan. However, you can’t just throw any ...

Allow me to open this blog post with a few facts (and GIFs) about video:

Digital spending will see double-digit growth in the U.S., soaring from $83 billion in 2017 to $129.23 billion by 2021. It may be the wave of the future, but many manufacturers still depend on traditional marketing to make a sale. In the manufacturing world, traditional marketing is being kept alive ...

Research plays an important role in any business by building consensus. It helps tailor your message and effectively reach your audience. It allows you to base decisions on facts rather than opinions. Research has a huge impact on the way your business functions, your overall goals and strategies, and your ...

Manufacturing businesses use inbound marketing strategies to attract customers and create brand awareness by utilizing digital tools such as content marketing, blogs, social media, events, and search engine optimization. The inbound strategy differs from traditional marketing techniques like newspaper advertisements, TV, radio, direct mail, and billboards.

Back in January, I resolved to blog once a week. I must confess that I haven’t lived up to that resolution. But the year’s not over yet. It’s time to get back on the blog. Apparently, I’m a streaky blogger. We’re 37 weeks into the year, and my ten blog ...

Knowing how to market a nonprofit organization can be quite a challenge. It takes a different approach and many such organizations find it difficult to generate the support they need and to maintain an interest in the work that they are doing.  A large part of this comes down to ...