Marketing Strategy
Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the latest Sagefrog B2B Marketing Mix Report. And why not? It’s a great tactic for achieving their top marketing objectives:
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B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the conventional thinking in the advertising world for years. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. Mötley Crüe ...
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Marketing Malpractice
National Lampoon’s Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel of the family truckster. After a near-death experience where he mutters the much-repeated phrase by my sisters and me, “Burn dust. Eat my rubber,” he leads his family out into the woods on a quest for ...
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How to Set Your Marketing Budget
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former scenario is no doubt preferable to the latter, the ideal approach involves developing a strategic plan that outlines how much you’ll spend on specific marketing strategies and tactics designed to achieve ...
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How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital outlay is significant. While patience may be a virtue, it’s not an effective sales strategy on its own. To convert leads into customers, you’ll need a documented marketing communication (marcom) plan that includes tactics for nurturing ...
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Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals has proven effective, time and again, at compelling people and organizations to move initiatives forward.
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Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve multiple people within the organization, each with individual motivations and needs. Having a deep understanding of your audience is critical to creating marketing strategies and tactics that lead to customer ...
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The ABC’s of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit the United States like a Mike Tyson left hook. Six months later, only 26% of the U.S. labor force is working on their business premises according to Stanford University economist Nicholas Bloom.
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Using surveys to inform your strategic marketing plan
A strategic marketing plan is key to ensuring that a manufacturer’s marketing efforts will yield positive ROI and support business goals. But before you can develop that plan, research is required to provide a deep understanding of your customers, competition, and market, and how they interact with your brand.
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80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract customers and employees to your business. In fact, HubSpot declared video to be the top marketing medium of 2019. The same analysts believe 80% of all web traffic will be video-based by 2021.
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Revel’s Top 5 Super Bowl LIV Ads
There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized mess. You’ll be out of beer. There will be no leftover chicken wings but you’ll be eating dip for days. You’ll have at least one friend who’s complaining and another who’s ...
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Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant Alexa and the Cubs first World Series title in 106 years comes to a close, it’s natural to look towards 2020 with a renewed focus on your business. If you’re looking to take ...
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