Lead Generation
Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach prospective customers. Gone are the advantages of face-to-face interactions in a retail store, via in-person sales calls, or at a trade show. It’s likely that any marketing plan you crafted ...
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Are you neglecting your biggest growth opportunity?
In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to people and organizations they know, like, and trust, whether as consumers or when making purchasing decisions on the job. With a positive, mutually beneficial relationship in place, customers are more likely to remain ...
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3 Ways Keyword Research Optimizes Lead Generation
Optimization is all about attracting your audience — the right audience — based on the keywords they use in a search engine. Let’s say you’re selling cables and you want to show up for the right type of cable. Are you selling cable TV? HDMI cables? Security cables? Fiber optic ...
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5 Ways to Generate Leads After Your Conference or Trade Show Gets Canceled
During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me, you’re missing the opportunity to meet face-to-face. One of the biggest concerns I’ve seen from marketing and sales teams lately is the scary fact they won’t be able to get leads from ...
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Using Digital Ads to Attract Qualified Leads and Skilled Employees
What do qualified leads and qualified job candidates have in common? They’re both elusive breeds that can seem increasingly difficult to attract. This is especially true of prospective employees, as local experts predict a continued talent shortage and tight skilled labor market for 2020.
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How to Build the Ultimate Contact Page to Generate Leads
It’s not uncommon for a website to have a contact page, but it is common for companies to not really put a lot of thought into its design. After all, it’s just a form, right? Au contraire.
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3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of neanderthal handed me this dead-end lead?” (while the marketing caveman was tightening his grip on his club).
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5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become ...
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Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing, especially in the crowded world of manufacturing, a narrow focus is exactly what you need! Rather than spread your marketing efforts too thin and across too many channels, in the hopes of maybe, just maybe capturing a ...
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Why Are Personas So Important for Industrial Marketing?
Two words: qualified leads. Actually, here are two more: increased sales.
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You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life, right? Or perhaps one of those pocket chihuahuas dressed like a baby, but let’s not go there. The point is, you wouldn’t market your stroller to some bachelor guy who’s not interested in having ...
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4 Strategies for Google AdWords Success
No one wants to throw money to the wind, out the window, or down the drain, which is a big reason businesses are hesitant about using Google Ads. Ah, but done correctly, all that money will go in one place instead: your wallet.
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