Brand Building
Signs You Should Consider Rebranding
Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s party when you’re really just heading to the store — that’s a pretty good sign you could use some updating. Other times, it’s hard to recognize when a change is in ...
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Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz words anymore, they’re a reality of manufacturing today. So, is it any wonder that marketing techniques have evolved right along with the industry? The fact is, as important as it is for manufacturers to embrace the changes ...
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5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in today’s B2B world, you must consider marketing not as an expense but rather a not-to-miss-out-on opportunity to generate revenue.
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Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded the pavement, mailed their resumes, and answered want ads in the paper. It was much simpler back then before technology took over the world! Now, tech-savvy job seekers don’t look ...
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The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no longer the case. If there’s one thing on the top of every modern manufacturer’s list of challenges it’s attracting and retaining skilled labor.
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Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major opportunity to capture leads! In the fast and busy world of digital marketing, more and more people gravitate toward images and video than ever before, preferring to watch rather than read. In fact, the ...
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4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of the matter is, simply having a website isn’t enough to actually be found online, and if your site’s design is less than stellar, well, all the more difficult to keep visitors who ...
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What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed over the years, hasn’t it? That’s not what today’s manufacturing industry is like…so why do so many manufacturing websites still leave a negative impression?
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3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of neanderthal handed me this dead-end lead?” (while the marketing caveman was tightening his grip on his club).
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How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s marketing plan aimed at generating leads and converting website ...
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5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become ...
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Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload are actually ready to take the plunge!
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