Brand Building

Choosing the Right Advertising Media

December 15, 2022

Media is a both-and, not an either-or proposition.

You Finished Your Strategic Plan. Now What?

November 17, 2022

Strategic plans and marketing are a winning combination.

When Is It Time To Upgrade My Website?

November 3, 2022

Websites have a shelf life, just like everything else.

4 Tips For a Successful Employee Recruitment Campaign

October 27, 2022

The war for talent is far from over.

What Businesses Need To Know About the Metaverse

September 15, 2022

A business primer for the metaverse.

HubSpot’s Big Pitch

June 30, 2022

This is not your daddy’s B2B marketing campaign.

Think Twice Before Using That Next Exclamation Point

June 23, 2022

Our obsession with the exclamation point has reached an unhealthy level.

We’re Looking for a Copywriter Who Can Write a Better Headline Than This One

March 18, 2022

For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling brands and marketing that delivers results. We’re driven by doing work that makes a difference for our clients and our community.

5 Hacks for Choosing Engaging B2B Blog Topics

February 28, 2022

Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that can be well worth the effort—if you can get your target audience to engage. Blogging can help establish your organization as a thought leader, convert leads to customers, increase website traffic, and even attract qualified ...

Five Features of Compelling B2B Social Media

January 28, 2022

Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the latest Sagefrog B2B Marketing Mix Report. And why not? It’s a great tactic for achieving their top marketing objectives:

You’ve Got E-Mail: Implementing B2B Marketing’s Most Popular Tactic

January 4, 2022

B2B marketers rely on email marketing more than any other marketing tactic, according to the latest Sagefrog B2B Marketing Mix Report. It’s not surprising given that email marketing is also cited by marketers as a top source of leads (second only to referrals). In fact, the ROI on email marketing ...

Measure Your Marketing to Find Qualified Leads

September 22, 2021

“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals has proven effective, time and again, at compelling people and organizations to move initiatives forward.