B2B Marketing

  If you’re missing videos on your manufacturing website, you’re also missing something else: a major opportunity to capture leads! In the fast and busy world of digital marketing, more and more people gravitate toward images and video than ever before, preferring to watch rather than read. In fact, the ...

Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of the matter is, simply having a website isn’t enough to actually be found online, and if your site’s design is less than stellar, well, all the more difficult to keep visitors who ...

The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed over the years, hasn’t it? That’s not what today’s manufacturing industry is like…so why do so many manufacturing websites still leave a negative impression?

They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s marketing plan aimed at generating leads and converting website ...

Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload are actually ready to take the plunge!

How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar…