B2B Marketing
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve multiple people within the organization, each with individual motivations and needs. Having a deep understanding of your audience is critical to creating marketing strategies and tactics that lead to customer ...
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Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the fifth year that Revel has received this honor.
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The Differentiation Difference: Marketing for Commodity Manufacturers
All marketers benefit from branding that clearly communicates what they have to offer and differentiates them from their competition. If you’re a manufacturer selling a so-called commodity product, that goes double for you. In spite of the ‘commodity’ label, any product or service can be differentiated. (Twenty years ago, would ...
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Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according to Federal Reserve figures. Although output has started to rebound, many manufacturers still aren’t back to their pre-COVID levels due to the global economic downturn. The current crisis has led to unprecedented changes in industrial ...
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Revel and Borns B2B join forces
Furthering its mission of building strong brands that grow manufacturing businesses, Revel has acquired Borns B2B the companies announced today. “We’re in the manufacturing marketing business. Borns’ business-to-business expertise helps us better serve that audience,” said Jason Piasecki, Revel Partner and CEO. “We’re incredibly excited about what our combined capabilities ...
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Metrics Every Manufacturer Should Be Measuring
You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six pack from the corner store so you can regain the six pack from your youth, but how do you know it’s all working? Easy…you measure it, right? The number ...
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Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz words anymore, they’re a reality of manufacturing today. So, is it any wonder that marketing techniques have evolved right along with the industry? The fact is, as important as it is for manufacturers to embrace the changes ...
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5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in today’s B2B world, you must consider marketing not as an expense but rather a not-to-miss-out-on opportunity to generate revenue.
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Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences when you can’t find what you’re looking for, like being late for work when you can’t find your keys, or getting lost when you’re searching for an address to no avail (darn GPS!).
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Here’s to All the Manufacturers Out There: Happy MFG Day
As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry we love by celebrating Manufacturing Day, otherwise known as MFG Day.
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Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded the pavement, mailed their resumes, and answered want ads in the paper. It was much simpler back then before technology took over the world! Now, tech-savvy job seekers don’t look ...
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The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no longer the case. If there’s one thing on the top of every modern manufacturer’s list of challenges it’s attracting and retaining skilled labor.
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