Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Developing a Data-Driven Marketing Strategy
I often feel like I’m one of those odd ducks who loves research. I am a research nerd. You give me a topic, and I’m going to read the heck out of it before I have a response. If I’m buying a new car or a new trash can, I’m ...
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What’s the Difference? B2B vs B2C Market Research Explained
Whether you’re engaged in B2B or B2C marketing, the most successful programs start with a solid foundation of data. Marketers gather that data via market research, which examines consumer behavior and trends to help an organization develop its business and marketing strategies. While there are differences between B2B and B2C ...
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Revel Named a ‘Best and Brightest Company to Work For’ for the Eighth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2024. This marks the eighth year the company has received this honor. “Winning the Best and Brightest award for the eighth time isn’t just luck—it speaks volumes about how much we value our customers ...
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B2B Content Marketing: Why Your Company Needs It
Most of my friends have no idea what I do for a living. When I say I’m a “content specialist,” they know it has something to do with writing, but unless they work in marketing themselves, they have no idea what all “content” encompasses—or how important it is. In marketing, ...
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Revel Names Danielle Webb Chief Operating Officer
Muskegon-based marketing agency Revel announces Danielle Webb as Chief Operating Officer. Revel has named Danielle Webb its chief operating officer (COO), effective January 1, 2024, according to Revel CEO Jason Piasecki. “Danielle brings over a wealth of experience with Revel to the role of COO,” said Piasecki. “She has a ...
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