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B2B marketing insights for business leaders focused on growing their businesses.
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Hats, Haircuts, and Tattoos
Weigh the risk versus the reward when making decisions. Tim Ferriss has made a career out of not working. He is an author, entrepreneur, and speaker known for his contributions to self-help and productivity. His seminal book, The 4-Hour Workweek, offers advice on time management to attain a more balanced ...
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Developing a B2B Marketing Strategy: Best Practices for Success
How to Create a B2B Marketing Strategy for Your Business Marketing strategies play a pivotal role in a successful marketing effort. A robust strategy enables you to maximize your marketing budget, ensuring a tangible ROI. Establishing a sound B2B marketing strategy ensures that your marketing initiatives are not only focused ...
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Effective B2B Strategies for Medtech Marketing
For decades, medtech companies leaned heavily on relationship marketing, with sales reps playing a larger role in the marketing process than they do for most other B2B marketers. Healthcare professionals (HCPs) were hard to reach any other way. Since the COVID-19 pandemic, however, HCPs have embraced digital communications in a ...
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Customer Experience Lessons from Banana Ball
Practical advice for businesses from a baseball maverick. I’m a baseball purist. I believe the game should be played respectably without showing up your opponent. Back in my day, a high five was considered excessive celebration. Although, in recent years, I’ve come to appreciate the occasional bat flip. So, I ...
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Effective B2B Marketing Strategies for Healthcare Professionals
Over the past five years, B2B healthcare marketing trends have included a significant shift away from outbound sales strategies dominated by sales reps. Today’s healthcare executives and clinical professionals are catching up with larger B2B buyer trends wherein the customer initiates the connection, oftentimes via a search engine, social media ...
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Developing a Data-Driven Marketing Strategy
I often feel like I’m one of those odd ducks who loves research. I am a research nerd. You give me a topic, and I’m going to read the heck out of it before I have a response. If I’m buying a new car or a new trash can, I’m ...
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