Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Developing a B2B Marketing Strategy: Best Practices for Success
How to Create a B2B Marketing Strategy for Your Business Marketing strategies play a pivotal role in a successful marketing effort. A robust strategy enables you to maximize your marketing budget, ensuring a tangible ROI. Establishing a sound B2B marketing strategy ensures that your marketing initiatives are not only focused ...
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Effective B2B Strategies for Medtech Marketing
For decades, medtech companies leaned heavily on relationship marketing, with sales reps playing a larger role in the marketing process than they do for most other B2B marketers. Healthcare professionals (HCPs) were hard to reach any other way. Since the COVID-19 pandemic, however, HCPs have embraced digital communications in a ...
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Customer Experience Lessons from Banana Ball
Practical advice for businesses from a baseball maverick. I’m a baseball purist. I believe the game should be played respectably without showing up your opponent. Back in my day, a high five was considered excessive celebration. Although, in recent years, I’ve come to appreciate the occasional bat flip. So, I ...
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Effective B2B Marketing Strategies for Healthcare Professionals
Over the past five years, B2B healthcare marketing trends have included a significant shift away from outbound sales strategies dominated by sales reps. Today’s healthcare executives and clinical professionals are catching up with larger B2B buyer trends wherein the customer initiates the connection, oftentimes via a search engine, social media ...
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Developing a Data-Driven Marketing Strategy
I often feel like I’m one of those odd ducks who loves research. I am a research nerd. You give me a topic, and I’m going to read the heck out of it before I have a response. If I’m buying a new car or a new trash can, I’m ...
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What’s the Difference? B2B vs B2C Market Research Explained
Whether you’re engaged in B2B or B2C marketing, the most successful programs start with a solid foundation of data. Marketers gather that data via market research, which examines consumer behavior and trends to help an organization develop its business and marketing strategies. While there are differences between B2B and B2C ...
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