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B2B marketing insights for business leaders focused on growing their businesses.
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Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major opportunity to capture leads! In the fast and busy world of digital marketing, more and more people gravitate toward images and video than ever before, preferring to watch rather than read. In fact, the ...
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4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of the matter is, simply having a website isn’t enough to actually be found online, and if your site’s design is less than stellar, well, all the more difficult to keep visitors who ...
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What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed over the years, hasn’t it? That’s not what today’s manufacturing industry is like…so why do so many manufacturing websites still leave a negative impression?
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3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of neanderthal handed me this dead-end lead?” (while the marketing caveman was tightening his grip on his club).
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How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s marketing plan aimed at generating leads and converting website ...
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How to Increase Internet Traffic: 5 Reasons to Start a Blog
Blogging has become an essential tool for any company that wants to jump-start their digital marketing strategy. In fact, it’s almost impossible to run a quality content marketing campaign without a regularly updated blog. So, if you’re interested in increasing internet traffic via Google’s estimated 100 billion monthly searches, then ...
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