Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are growing at a rate of 3% on the average, however inflation takes most of that growth impact away. We are in a flat economic period.
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The Difference Between a Marketing Strategy and a Tactic
What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning questions like these seem to always involve chickens? Unfortunately, the answers to these classics remain controversial, but one classic question we often hear has a very definite answer (and absolutely nothing ...
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Revel News: New Face. New Hat.
Changes are underway at Revel. No, we still haven’t moved into our new building, but we are continuing to grow! We’ve recently welcomed a new member to our team. Everybody meet Bethany Houghton. She’s our shiny new art director who comes to us with a Bachelor of Fine Arts degree ...
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How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change out of your comfy pajama pants, brush your teeth or comb your hair? It’s okay, we’ve all done it. And we’ve all had the same thing happen: despite ...
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You’re using analytics, but are you covering all the bases?
Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know: In the second game of a 1946 doubleheader, Cleveland Indians player/manager Lou Boudreau moved all four infielders between first and second base into a bizarre-looking configuration in an attempt to stop Boston Red Sox ...
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Signs You Should Consider Rebranding
Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s party when you’re really just heading to the store — that’s a pretty good sign you could use some updating. Other times, it’s hard to recognize when a change is in ...
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