Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts. These original seven American astronauts were announced by NASA on April 9, 1959. It was clear from the beginning that no one had the first clue how to put a ...
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Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach prospective customers. Gone are the advantages of face-to-face interactions in a retail store, via in-person sales calls, or at a trade show. It’s likely that any marketing plan you crafted ...
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Are you neglecting your biggest growth opportunity?
In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to people and organizations they know, like, and trust, whether as consumers or when making purchasing decisions on the job. With a positive, mutually beneficial relationship in place, customers are more likely to remain ...
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We’re looking for a Curious Social Media Coordinator
We are seeking a part-time or contract copywriter with experience in social media management, blogging, and email marketing. If you have these skills and consider yourself to be humble, dependable, helpful, curious and hungry, we’d like to talk.
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The Differentiation Difference: Marketing for Commodity Manufacturers
All marketers benefit from branding that clearly communicates what they have to offer and differentiates them from their competition. If you’re a manufacturer selling a so-called commodity product, that goes double for you. In spite of the ‘commodity’ label, any product or service can be differentiated. (Twenty years ago, would ...
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Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the world mainly consisted of Muskegon and the surrounding communities. We’d started planning behind the scenes, but no one outside of our close circle knew about Revel. Then I ...
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