Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Helpfulness
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world around us. The messages he shared on Mister Rogers’ Neighborhood helped us feel good about who we are, with our relationships with others, and how to wonder and learn. As ...
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Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First, it’s based on a children’s book by Grand Rapids native Chris Van Allsburg. Second, they get an “A” for effort for their early use of computer animation. Some people say ...
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The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury astronauts. These original seven American astronauts were announced by NASA on April 9, 1959. It was clear from the beginning that no one had the first clue how to put a ...
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Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach prospective customers. Gone are the advantages of face-to-face interactions in a retail store, via in-person sales calls, or at a trade show. It’s likely that any marketing plan you crafted ...
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Are you neglecting your biggest growth opportunity?
In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to people and organizations they know, like, and trust, whether as consumers or when making purchasing decisions on the job. With a positive, mutually beneficial relationship in place, customers are more likely to remain ...
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