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Sarah Powers Named Vice President of Account Services at Revel
Muskegon-based marketing agency Revel announces Sarah Powers’ promotion to Vice President of Account Services.
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Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the latest Sagefrog B2B Marketing Mix Report. And why not? It’s a great tactic for achieving their top marketing objectives:
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B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the conventional thinking in the advertising world for years. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. Mötley Crüe ...
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You’ve Got E-Mail: Implementing B2B Marketing’s Most Popular Tactic
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest Sagefrog B2B Marketing Mix Report. It’s not surprising given that email marketing is also cited by marketers as a top source of leads (second only to referrals). In fact, the ROI on email marketing ...
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Marketing Malpractice
National Lampoon’s Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel of the family truckster. After a near-death experience where he mutters the much-repeated phrase by my sisters and me, “Burn dust. Eat my rubber,” he leads his family out into the woods on a quest for ...
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The Power of Walking
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a walker, he’d probably have said something like, “Running is a good walk spoiled.” I subscribe to that theory. I’m a numbers nerd. That’s why I love my Fitbit. ...
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