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B2B marketing insights for business leaders focused on growing their businesses.
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Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the world mainly consisted of Muskegon and the surrounding communities. We’d started planning behind the scenes, but no one outside of our close circle knew about Revel. Then I ...
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Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according to Federal Reserve figures. Although output has started to rebound, many manufacturers still aren’t back to their pre-COVID levels due to the global economic downturn. The current crisis has led to unprecedented changes in industrial ...
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The ABC’s of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit the United States like a Mike Tyson left hook. Six months later, only 26% of the U.S. labor force is working on their business premises according to Stanford University economist Nicholas Bloom.
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Using surveys to inform your strategic marketing plan
A strategic marketing plan is key to ensuring that a manufacturer’s marketing efforts will yield positive ROI and support business goals. But before you can develop that plan, research is required to provide a deep understanding of your customers, competition, and market, and how they interact with your brand.
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80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract customers and employees to your business. In fact, HubSpot declared video to be the top marketing medium of 2019. The same analysts believe 80% of all web traffic will be video-based by 2021.
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3 Ways Keyword Research Optimizes Lead Generation
Optimization is all about attracting your audience — the right audience — based on the keywords they use in a search engine. Let’s say you’re selling cables and you want to show up for the right type of cable. Are you selling cable TV? HDMI cables? Security cables? Fiber optic ...
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