Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
Categories
- All
- B2B Marketing
- Brand Building
- Campaigns
- Careers
- Employer Branding
- Lead Generation
- Leadership
- Marketing Strategy
- Measuring Results
- Podcast
- Revelry
- SEO/AEO/GEO
- Social Media
- Website
If Your Leaders Are Invisible, Your Employer Brand Is Too
Key Takeaways Candidates research the people running your company before they research the jobs. The leaders winning right now aren’t the loudest; they’re the most findable. Your leaders are part of your employer brand whether they show up publicly or not. Silence is also a signal. Candidates research the people, ...
Read More
The Winning Cultures Podcast: Dean Stotz on 37 Years Inside Stanford Baseball’s Winning Culture
A new episode of The Winning Cultures Podcast is out. This one goes inside one of college baseball’s great dynasties with a coach who helped build it from the ground up. Dean Stotz spent 37 years as associate head coach at Stanford Baseball alongside Mark Marquess. Together, they won back-to-back ...
Read More
Revel Marketing is Named a ‘Best and Brightest Company to Work For’ for the 10th Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2026. This marks the 10th year the company has received this honor. “This milestone says a lot about who we are,” says Revel partner Andy Maciejewski. “We’ve built a team that genuinely loves the ...
Read More
How AI Changed Employer Brand Strategy and What to Do About It
Key Takeaways Skills-first hiring and AI-driven candidate research have rewired the talent market. The companies winning right now aren’t the loudest; they’re the clearest. Skills-first hiring rewards employers who can describe a role in plain, specific language. Vague job posts attract vague candidates. Candidates are using AI to summarize and ...
Read More
The Winning Cultures Podcast: Gina Thorsen on How Stormy Kromer Built a Culture of Pride and Craftsmanship
We’re launching The Winning Cultures Podcast, and this premiere episode goes inside Stormy Kromer, one of Michigan’s most recognizable brands, built in a town of 5,000 people at the far western edge of the Upper Peninsula. Gina Thorsen is CEO of Stormy Kromer and grew up in the business her ...
Read More
Revel Names Lance Parman Creative Director to Lead Next Phase of Growth
Revel has named Lance Parman as Creative Director, adding a creative leader whose north star has always been the same: work that’s distinct and impactful. Parman brings a full-spectrum creative background to the role, with experience spanning design, art direction, creative leadership, and agency ownership. “I was always interested in ...
Read More