Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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How To Develop An Effective Brand Strategy
Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately communicate the experience your customers have with your company, products, and service? If not, it might be time to rethink your brand strategy.
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Here’s Why B2C Tactics Don’t Work on B2B Audiences
We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while some of the B2C strategies and tactics we’re all familiar with can be adapted to business-to-business (B2B) marketing, many can’t. The return on investment on a $1 million Super Bowl ad, for example, would disappoint ...
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Curiosity
Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of the space agency’s Mars Science Laboratory mission. The rover was launched from Cape Canaveral in November 2011 and landed on Mars nine months later in August 2012. What did we ...
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Helpfulness
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world around us. The messages he shared on Mister Rogers’ Neighborhood helped us feel good about who we are, with our relationships with others, and how to wonder and learn. As ...
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Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First, it’s based on a children’s book by Grand Rapids native Chris Van Allsburg. Second, they get an “A” for effort for their early use of computer animation. Some people say ...
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