Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class if they had clear, written goals for their futures, as well as if they had made specific plans to transform their fantasies into realities.
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Southwest’s ‘Why’ Fail
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you love lets you down. It’s like when you find out an athlete you’ve rooted for all your life cheated. You feel like a schmuck for saying how great they were. That’s what ...
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Marketing Lessons From King Gillette
What modern marketers can learn from Gillette’s business model. My Polish/Czechoslovakian genes didn’t bless me with an overabundance of facial hair. Although I’m not going to challenge Grizzly Adams at The World Beard and Moustache Championships, I do require razors to shave my beard on a regular basis. I stopped ...
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Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a stats guy. I’ll flip through a box of baseball cards and read the backs for hours to find trivia to impress my friends. For example, did you know that Kirk Gibson had 12 ...
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The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The Natural, a young Roy was playing catch with his dad on their Iowa farm when his father offered some sage advice. “You got a gift, Roy. But it’s not ...
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We’re Looking for a Copywriter Who Can Write a Better Headline Than This One
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling brands and marketing that delivers results. We’re driven by doing work that makes a difference for our clients and our community.
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