Marketing tips for your business

It’s not quite apples and oranges, but it’s close.

Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is around to hear it, does it make a sound? Philosophers, scientists, and everyday people have pondered this riddle for centuries. My head hurts just thinking about it.

A simple guide to marketing goals, strategies, and tactics.  There’s a scene in the Princess Bride where Fezzik (played by Andre the Giant) has the swordsman Inigo Montoya and Sicilian criminal mastermind Vizzini harnessed to him while climbing a rope several hundred feet up to the top of the Cliffs ...

What gets written down gets done.  A 1979 Harvard study on goal setting asked their MBA graduating class if they had clear, written goals for their futures, as well as if they had made specific plans to transform their fantasies into realities.

How Southwest Airlines forgot about its higher purpose at a critical time.  It sucks when a brand you love lets you down. It’s like when you find out an athlete you’ve rooted for all your life cheated. You feel like a schmuck for saying how great they were. That’s what ...