Marketing tips for your business
B2B marketing insights for business leaders focused on growing their businesses.
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The Power of Walking
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a walker, he’d probably have said something like, “Running is a good walk spoiled.” I subscribe to that theory. I’m a numbers nerd. That’s why I love my Fitbit. ...
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How to Set Your Marketing Budget
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former scenario is no doubt preferable to the latter, the ideal approach involves developing a strategic plan that outlines how much you’ll spend on specific marketing strategies and tactics designed to achieve ...
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How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital outlay is significant. While patience may be a virtue, it’s not an effective sales strategy on its own. To convert leads into customers, you’ll need a documented marketing communication (marcom) plan that includes tactics for nurturing ...
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Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of setting measurable goals has proven effective, time and again, at compelling people and organizations to move initiatives forward.
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Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo. Larger purchasing decisions typically involve multiple people within the organization, each with individual motivations and needs. Having a deep understanding of your audience is critical to creating marketing strategies and tactics that lead to customer ...
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Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks the fifth year that Revel has received this honor.
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