Marketing Strategy
Are You Prepared for the General Data Prevention Regulation (GDPR)?
A while back, Google put out a blog saying they were Getting Ready for Europe’s new data protection rules. Passed in 2016, General Data Protection Regulation (GDPR) will come into effect May 25, 2018 and will play a vital role in regulating your data.
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Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving exactly the kind of people you ...
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Decision Time: The Last Stop on the Buyer’s Journey
The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my options to solve it?), then makes a third and final stop at its stage 3 destination: Decision (Which solution should I choose?).
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Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief. But what to do…well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the bar – you know, for ...
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What’s the Buyer’s Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...
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Keep Consistent and Blog On
Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!
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Are Keywords Still Significant?
Ever talk to someone who likes to say “like” like all the time. It can be, like, distracting after a while. Like, it gets annoying, and makes you, like, lose focus.
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The Ultimate SEO Cheat Sheet
Someone is looking online for a thing-a-ma-bob, which is exactly what you happen to make. Surely you’ll be at the top of search results, right? But when “thing-a-ma-bob” is typed in that search bar, and up pop the results…where are you? Not in the top five options? Not even on ...
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Why It’s Not-So-Smart to Not Adjust Your Smart Goals
Setting SMART goals has been a thing for a while now, but just to remind you, this acronym has a few variations, but typically stands for:
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5 Reasons Why You Should Absolutely Be Using Analytics
Thank goodness for online shopping, am I right? More and more people are taking advantage of technological advances and the opportunities they afford us, from real-time communicating to accessing instant information, banking and buying products, even simple credit card transactions — but even when you consider all this, the most ...
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What Your Analytics Are Trying to Tell You
Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data means. It’s as if Analytics is like a whole other language that even Rosetta Stone can’t help you learn. We get it. That’s why we’re giving you this glossary of the ...
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