Brand Building
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become ...
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Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload are actually ready to take the plunge!
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How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar…
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Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing, especially in the crowded world of manufacturing, a narrow focus is exactly what you need! Rather than spread your marketing efforts too thin and across too many channels, in the hopes of maybe, just maybe capturing a ...
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What’s the Buyer’s Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need something, then you start researching your options, then you pick a lucky winner. It’s a process, and that process actually has a name – it’s called the Buyer’s Journey. What ...
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4 Mind-Blowing Blogging Benefits
What’s in it for me? Fair question, right? Most people want to know how something will benefit them before deciding if the endeavor is worth their while. Take blogging, for instance. It’s kind of a big commitment. Do you really need to post blogs on a regular basis? Is it ...
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Why It’s Not-So-Smart to Not Adjust Your Smart Goals
Setting SMART goals has been a thing for a while now, but just to remind you, this acronym has a few variations, but typically stands for:
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How to Make Employees Miserable and Want to Leave
Employee satisfaction is a big deal. It’s what makes your staff members want to come in every morning and be awesome at their jobs. When employees are happy, they’re more productive, stick around, and even promote your business to other potential employees – bonus!
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What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
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5 Tips for Successfully Positioning Your Manufacturing Brand
Why is branding important to manufacturing companies? Clients and customers will decide whether to use your company versus a competitor based on cost and perceived quality.
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9 Reasons Your Manufacturing Company Needs to Rebrand
There are a variety of situations that may motivate your manufacturing company to consider rebranding. Rebranding is what happens when a company decides to change or shift any significant element of its brand to position itself differently in the market. This might be as simple as integrating a new logo ...
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Revel Named One of West Michigan’s 101 Best and Brightest Companies To Work For Two Years Running
For the second year in a row, the Best and Brightest competition recognized Muskegon-based marketing agency Revel as one of West Michigan’s 101 Best and Brightest Companies to Work For.
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