Websites are complicated. Keeping your site up-to-date shouldn’t be.

In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment.  This is where employer branding comes in. 86% of HR professionals […]

Stop selling features and start selling benefits.  In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building a brand that resonates emotionally, […]

Stop selling features and start telling human-centric stories. The meteor is coming… There is a giant piece of molten rock heading your way. It’s big, it’s scary, and it’s going to have a catastrophic effect on your profession. But what can you do to stop it? That’s how the cofounders of the award-winning business-to-business (B2B) […]