Websites are complicated. Keeping your site up-to-date shouldn’t be.

Remember VH1’s Storytellers? For 20 years, we heard legends like Billy Joel, Stevie Nicks, and Tom Petty share the stories behind their music. Even artists like Dave Matthews Band, The Smashing Pumpkins, and Snoop Dogg got into the act. My personal favorite? Green Day’s 2005 performance of American Idiot—pop-punk perfection! Seeing how marketers are storytellers […]

In today’s competitive job market, attracting and retaining top talent is more critical than ever. However, simply offering a competitive salary and benefits package isn’t enough anymore. Candidates are increasingly looking for companies that align with their values and offer a positive work environment.  This is where employer branding comes in. 86% of HR professionals […]

Stop selling features and start selling benefits.  In my 25+ years helping B2B companies market their innovative products and revolutionary technologies, I’ve learned a valuable truth—specs don’t sell. The most successful companies understand this. They know focusing solely on features and technical details won’t win customers. Instead, they prioritize building a brand that resonates emotionally, […]