Marketing Strategy

There are a million and one ways to get your message out there, but since you probably don’t have an endless supply of money, getting the most bang for your buck is crucial. Educate yourself on the right approach and pretty soon you’ll be the “budgeting master.”

You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop computer, mobile phone, and tablet. You have page after page of great information you know your customers can’t wait to get their hands on. Congrats! It’s Miller Time. Your boss will be overjoyed. ...

Email subject lines are like Transformers: they’re more than meets the eye. While they may be short, writing effective subject lines can be tricky. If you’re like me, then you get bombarded with emails on a daily basis. So how can your email marketing stand out and cut through the ...

The traditional mindset of marketing has been to tell your audience about your product or services. This mindset has quickly shifted as consumers are bombarded with more and more advertising. Now, it’s all about focusing on the consumer and how you can benefit them. Think about the advertising that resonates ...

When’s the last time you got a text message and didn’t read it? Exactly. Nowadays, people have phones in their hands 24-7. Put your message in a text message and reach your audience in a whole new way. Get your thumbs ready for some textbook text message marketing.

The latest craze in marketing has been buzzword-ified “omni-marketing.” Sounds fancy, doesn’t it? Really, omni-marketing is being everywhere your target audience is. And I literally mean everywhere. Time to learn what goes into effective omni-marketing. #Knowledge

Logos don’t have to tell people exactly what you do. In fact, many of the biggest brands have logos that make no sense. Don’t be afraid to pick something unique – even if it isn’t the most literal representation of your company.

Marketing is all about communicating. Communicating is all about having a message. Getting your message to your audience drives sales. Sales is the reason you do marketing. And we’ve come full circle. So why do so many people forget about content?