Samantha Mills

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A Digital Guide Primer

I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and realize that everything has changed. In October of 1994, I was working at my weekend help desk job. When it was slow, I would activate my dial-up connection to “The ...
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6 Digital Marketing Strategies to Integrate Into Your Manufacturing Marketing

Digital spending will see double-digit growth in the U.S., soaring from $83 billion in 2017 to $129.23 billion by 2021. It may be the wave of the future, but many manufacturers still depend on traditional marketing to make a sale. In the manufacturing world, traditional marketing is being kept alive ...
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Revel Welcomes Paul Kessler as Our Account Services Manager and Strategist

Back in April, we began the search for our first Account Services Manager and Strategist position. This individual would help grow our top line and provide sound strategies to influence our customers’ success, as well as ours. Equally important, we wanted to be sure that whoever filled this position was ...
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8 Essentials to Crafting a Successful Inbound Marketing Campaign

According to Hubspot, an inbound marketing and sales software company, the number of marketers who are practicing inbound tactics rose from 60% last year to 85%, while the percentage of marketers who don’t run inbound tactics dropped by nearly half to 13%.
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Revel Named One of West Michigan’s 101 Best and Brightest Companies To Work For Two Years Running

For the second year in a row, the Best and Brightest competition recognized Muskegon-based marketing agency Revel as one of West Michigan’s 101 Best and Brightest Companies to Work For.
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3 Reasons You Should Implement Marketing Research Into Daily Work Life

Research plays an important role in any business by building consensus. It helps tailor your message and effectively reach your audience. It allows you to base decisions on facts rather than opinions. Research has a huge impact on the way your business functions, your overall goals and strategies, and your ...
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Happy employees on manufacturing shop floor

Using Company Culture to Attract and Retain Quality Manufacturing Employees

Manufacturing company leaders know that creating the right company culture is key to attracting and retaining the right employees and, in turn, driving business growth. There are limits to what  businesses can offer employees in the way of pay, benefits, and extra perks to stand out from the competition. A ...
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4 Ways to Increase Manufacturing Leads Through Inbound Marketing

Inbound Marketing involves creating and sharing content that is designed specifically for your target audience to attract qualified leads to your manufacturing business and keep them coming back for more.Every business wants to know how they can generate more leads, and 62% of business to business (B2B) companies are partnering ...
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Hines Corporation employees posing on shop floor

Hines Corporation ‘Exists To Build Something Greater’ With the Help of Revel

NORTON SHORES, MI – Seeking to redevelop their brand and improve their marketing strategies, Hines Corporation turns to Muskegon-based creative agency Revel and receives a cutting-edge website with a bold brand promise.
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