Pacific Floorcare needed a rigorous marketing strategy that targeted their distributors and end users to remain competitive in their industry. They were looking to generate quality sales leads, increase ROI, and strengthen their brand position.
We began our process by getting to know Pacific and their customers on a deeper level through primary research consisting of online surveys and interviews. Once we understood their needs and unique challenges we outlined a marketing communications strategy to reach Pacific’s goals. Then, we got to work.
Since we began our partnership in 2012, Pacific Floorcare has experienced double-digit growth in consecutive years. Overall sales increased by 42% over a 3-year period, and Pacific projects another 24% YOY growth to follow.
The Pacific website was designed to appeal to a specific target audience: commercial cleaning professionals. These are the end users of Pacific Floorcare’s products. This site features product information, straight-forward content, easy navigation, custom photography, and a password protected Distributors section with private content.